Aligned with India's National Missions
SG Bharat is built on the foundation of India's flagship government initiatives — empowering entrepreneurs at the grassroots level.
The Challenge
Why Most FMCG Startups Struggle
Our Platform
The SG Bharat Ecosystem
Three interconnected pillars powering India's FMCG revolution.
SG Bharat
FMCG Growth Hub
SGB Gurukul
Idea Validation
Learn & Build — Master FMCG fundamentals through structured mentorship.
SGB Market (B2B)
Execution
Connect & Scale — Sales channels, multi-vendor platform and strategic networks
SGB Mart (B2C)
Growth and Scale
Sell & Grow — Launch products through our integrated retail platform online and offline.
About Us
Sahil Group Journey 2.0
Founded on 8th May 2010 by Mr. Sunil Chavan, Sahil Group is built on 15+ years of hands-on FMCG experience across marketing, distribution, manufacturing, and retail.
Mr. Chavan began his journey with UB Group's McDowell's No.1 Packaged Drinking Water, growing from Distributor → Super Stockist → C&F → Franchise Manufacturer for Western Maharashtra. He later partnered with ITC Ltd. to market B-Natural Juices across Maharashtra.
After the COVID-19 disruption, the group reinvented itself with Journey 2.0 — focused on building a one-roof FMCG startup ecosystem, empowering entrepreneurs, enabling Producer-to-Consumer models, and delivering quality products at affordable prices.
"Sahil Group is built to turn experience into empowerment, ideas into impact & vision into a lasting legacy."
Our Growth Timeline
From Humble Beginnings to a National Ecosystem
2009
The Beginning
Started in Thane as UB Group's McDowell's No.1 PDW Distributor.
2010
Sahil Group Born
Registered on 8th May 2010. Expanded as C&F for West Maharashtra.
2012–14
SaiRich & Expansion
STF formed. Products rolled out across Goa, Maharashtra, Karnataka & Kolkata.
2016–18
Regional Growth
Pune & Kolhapur offices opened. Mini Food Park Project proposed.
2019–21
Rebuild & Reform
COVID-19 disruption navigated by reforming and innovating SG Business Models.
2022–23
Journey 2.0 Launch
Sahil Group re-emerges as a startup with innovated ecosystem-first business models.
2023–25
Ecosystem Execution
Executing Journey 2.0. Achieving 3-pillar Business Model targets.
2025–27
Dream Projects
Agro Tourism and Mini Food Parks. SG Dream Projects target achievement.
Our Purpose
Building a Self-Reliant Bharat
Vision
To build India's largest and most trusted FMCG Ecosystem, empowering local brands to scale from Local to Global, & transforming individuals into independent, profitable, and ethical entrepreneurs.
Mission
- ✦Create 100,000+ FMCG entrepreneurs by 2030
- ✦Generate large-scale employment
- ✦Strengthen rural & semi-urban economies
- ✦Build a self-reliant & entrepreneurial Bharat
"Built with Purpose, Grown with Values & Carried Forward to Create Legacy"
Your Path
From Idea to Scale
A structured five-step journey that takes you from concept to a thriving FMCG brand.
Step 1
Idea
Validate & Discover
Validate real market demand, identify a winning category, and shape your product concept with data-driven insights.
Step 2
Product
Build & Refine
Develop a quality product with the right pricing, packaging, and repeat-purchase potential built in from day one.
Step 3
Brand
Position & Trust
Craft a compelling brand identity with positioning, visual language, and trust signals that resonate with your target market.
Step 4
Market
Connect & Distribute
Access distribution channels, build retailer relationships, and create a go-to-market strategy that drives real traction.
Step 5
Scale
Systemize & Grow
Systemize operations, expand geographies, optimize unit economics, and grow with disciplined execution.
The Founder
Built By Experience
- 15+ Years FMCG Experience
- Distributor
- Super Stockist
- C&F
- Franchise Manufacturer
- Worked with UB Group
- Worked with ITC
"To start a business, you can easily find resources and knowledge on what to do and how to do it. But to survive and grow, the real power lies in knowing what NOT to do—and that comes only from experience, failures, and facing real challenges."
Founder's Message
"The future will not belong to job seekers... it will belong to value creators."
By 2030, technology will replace millions of traditional jobs. But alongside this disruption, a far greater opportunity is emerging—the rise of entrepreneurs.
Every day, I meet young minds full of ideas, passion, and ambition. Yet most struggle—not due to lack of potential, but due to lack of clarity, direction, & the right execution system. That's why the majority of startups fail.
With 15+ years of hands-on experience in the FMCG industry—from ground-level operations to building scalable networks—I've learned one defining truth:
- ❖In simple words: Success is not just about knowing what to do... it's about knowing what NOT to do.
- ❖Because real growth doesn't come from theory—it comes from experience and the right guidance.
- ❖Another universal truth I believe in: Either learn from experience... or learn from an expert.
I believe every entrepreneur deserves a fair chance to succeed—not through trial and error alone, but through structured systems and proven support. This belief led to the creation of SG Bharat Gurukul—A one-roof FMCG ecosystem designed to help entrepreneurs: Learn with clarity, Build with confidence, Scale with the right support and ecosystem.
My mission is simple: To save entrepreneurs' time, money, and effort, and help them build sustainable, successful businesses.
"Because in the end—Every Dream Deserves The Right Direction."
Get In Touch
Ready to Build Your FMCG Legacy?
Join India's largest FMCG growth ecosystem. Whether you are an aspiring entrepreneur or an existing brand looking to scale, we are here to help.
Phone: +91 93073 25415
sgbharat2030@gmail.com